Our Brand Story
It all began with bad breath. Well, Ivan's bad breath. Like many dogs, his teeth were covered with plaque and tartar. The result was poor gum health, and Ivan's breath was more than his owners could stand. His owners worked with a board-certified veterinary nutritionist and other experts to develop the first toothbrush-shaped GREENIES® Canine Dental Chews. Ivan's owners loved his new fresh breath so much they told their friends, who told more friends. And instantly, the teeth-cleaning treat was a success.
A little bad breath and a whole lot of love –– that's how GREENIES™ Treats got its start. It's the original tasty dental treat made by two pet parents trying to keep their dog's teeth clean and breath fresh. Today, GREENIES™ is still on a mission to clean every mouth from top to bottom.
What does Natural mean for GREENIES™
As loving pet owners ourselves, the health and well-being of our pets is always our top priority. That’s why we make all GREENIES™ Dental Treats with delicious, healthy ingredients that are easy to digest and help promote overall pet health. As the popularity of natural pet food continues to grow, more and more pet food manufacturers are putting the term “natural” on their product labels. We understand that there is often confusion about what the term actually means for pet food products like GREENIES™ Dental Treats.
GREENIES™ Dental Treats adheres to the guidelines set forth by Association of American Feed Control Officials (AAFCO). AAFCO guidelines are the leading standards in the pet food industry for product claims.
AAFCO defines “natural” as ingredients “derived from plant, animal or mined, unprocessed or subject to physical, heat, rendering, purification, extraction, hydrolysis, enzymolysis or fermentation, but not subjected to chemically synthetic process.”
Just like any food, it is important that your pet’s food, including treats, is balanced to meet his or her nutritional needs. That’s why GREENIES™ Dental Treats are made with natural ingredients plus added supplements such as vitamins, minerals and nutrients which may not be found naturally, but are safe and necessary for your pet’s growth and overall health.
If you have any questions about any of our ingredients, please don’t hesitate to reach out to us at 1-800-667-2424 or https://www.greenies.ca./contact-us.
How GREENIES™ Dental Chews Work
"Dental treats or dental chews work with mechanical action similar to how your tooth brush works, where it will scrape the surface of the tooth and help brush away plaque and tartar that can accumulate that can lead to more serious problems. So, as a veterinarian, I look for a product that has a flexible chewy texture that’s going to allow a dog’s teeth to sink in up to the gum line. It’s going to lead to a lot better oral health for your dog." - Dr. Bradley Quest